Sitenet Web Analytics (SWA)
Sitenet Web Analytics delivers insightful data about the performance of websites, visitor, and customer behaviour, and marketing efficiency. It tracks and analyses key metrics like website traffic, page views, bounce rate, conversion rate, and more.
By understanding how visitors engage with the
website, businesses can maximise their online presence and identify areas for
improvement, and make data-driven decisions to boost conversions and revenue.
The key features of Sitenet Web Analytics:
Real-time tracking and Traffic source analysis
SWA tracks website traffic, providing valuable
insights into the number of visitors and their different sources, such as search
engines or social media, and which pages they are viewing. Additionally, it
provides comprehensive, real-time statistics on visitor demographics,
geographic location, and referral sources, including unique visitors and page
views. Users get an evaluation of the effectiveness of various marketing
strategies for driving traffic.
Page performance analysis
SWA measures how individual pages perform,
including page load times, bounce rates, and responsiveness, helping businesses
identify high-performing and underperforming areas for improvement.
Conversion tracking
SWA enables businesses to monitor and analyse
website conversions for actions such as form submissions and booking requests,
helping them identify which marketing Campaigns and website changes lead to the
most conversions.
Funnel analysis
SWA allows companies to keep track of user
behaviour along the conversion funnel, discovering where visitors drop off and
optimising the funnel to improve conversion rates.
Content management and SEO metrics
Companies can evaluate their SEO efforts and see
which keywords drive organic search traffic. SWA examines user interaction with
different types of content, including blog articles, videos, and interactive
elements. It determines popular content as well as scopes for improvement.
A/B testing
SWA empowers businesses to conduct A/B testing,
which enables the systematic comparison of various types of web content.
Through this process, businesses can analyse, evaluate and identify which
performs best and generates the most conversions.
Heatmaps
SWA offers heatmaps, which visually show how users
are interacting with website content, highlighting which elements are most
engaging and which may not be performing.
E-commerce Tracking
Sitenet Web Analytics boasts a powerful e-commerce
tracking function that gives companies extensive insights into online
transactions. The software enables users to measure and analyse e-commerce
operations on their websites, providing a thorough picture of customer
behaviour, product performance, and total revenue generation.
Event Tracking
SWA offers a robust event tracking feature that
delivers valuable insights into user engagement by tracking events on their
websites, such as clicks, downloads, and form submissions. With Sitenet's
customisable event tracking, businesses can retain a more detailed evaluation
of user behaviour, helping them refine their online strategies for a more
tailored and effective web experience.
Customizable Dashboards and Reports
SWA stands out with its customisable dashboards and
reporting features. With an intuitive interface, businesses can easily create
personalised dashboards that showcase the key metrics and performance
indicators, providing a complete and visually appealing overview of their
website data. This tool empowers users to generate insightful reports that
align with their unique business goals for informed decision-making.
Overall, SWA offers a comprehensive suite of tools
to help businesses in the travel and tourism industry analyse and optimise
their website content and increases conversions.